Business Intelligence and Identity Recognition—IBM's Entity Analytics
Lyndsay Wise - January 3, 2007

The cause of poor customer service ratings, ineffective marketing initiatives, faulty financial planning, and the increase in fraudulent activity can, in many cases, relate back to an organization's management of its data. As the data collected and stored in organizations has grown exponentially over the past few years, its proper management has become critical to the successful implementation of such business initiatives as product marketing and corporate planning. Additionally, as fraud and acts of terror receive greater attention, it has become essential to use data to identify people and their relationships with one another...