Social Networks: How They're Turning CRM Upside Down

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Social Networks: How They're Turning CRM Upside Down
Wayne Thompson - October 24, 2007

Social networking has collided with customer relationship management, and it's turning the relationship between businesses and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the case with Procter & Gamble, developing their own social networks, to …..

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