Using Demand to Modulate Consumer Packaged Goods Supply Networks

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Using Demand to Modulate Consumer Packaged Goods Supply Networks
Subramanyam Venkataraman - September 15, 2008

Traditionally, the consumer packaged goods supply has been driven to market mostly by upstream manufacturers. But progressive companies are realizing the enduring value of being driven by the market, and they are starting to use demand as a guiding light...

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