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Product Information Management (PIM)

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Audit Your Message Strategy by Answering Three Questions
Lawson Abinanti
January 4, 2008

Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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The Seven Deadly Sins of Software Marketing
Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see…
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The Web-based Sales Portal—A Catalyst for Business Transformation
B.K. Mahesh and Noorani Subramanian Hariharan
A sales portal is one of many tools that can be used to help transform a business. In this article, key structural and functional elements as well as the advantages of implementing and effectively using a sales portal…
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Conviction is the Intangible in a Successful Positioning Process
Lawson Abinanti
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt…
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A Positioning Process Helps Product Marketing Managers Do More
Lawson Abinanti
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents…
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$40 Billion Is Being Wasted by Companies without Product Information Management Strategies—How Is Yours Coming Along?
Bob Gallagher
Information errors are costing retailers and manufacturers a lot of money. Studies show that billions of dollars are wasted because of invoice errors caused by bad data. Most agree that eliminating product information…
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The Role of PIM and PLM in the Product Information Supply Chain: Where is Your Link?
Jim Brown and Bob Gallagher
Diverse groups have been discussing PIM from the perspective of data synchronization and syndication, product lifecycle management (PLM), and enterprise publishing. Each of these product categories includes the…
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