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Results 1 - 10 of about 1380 for CRM Articles. Search took 0.15 seconds.

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'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A ...
by Randy Garland
... has documented in several articles the JD Edwards strategic decision was to NOT
perform all R&D in-house to capture burgeoning markets such as CRM and Supply ...
http:/.../Research/ResearchHighlights/Crm/2001/09/research_notes/TN_CR_RGG_09_18_01_1.asp - 17k - 2001-09-18
Summary: J.D. Edwards believes in the possibilities (both in terms of technology and sell-ability) of Collaborative Commerce. How far have they gotten in that vision? Are they a good bet if you also have visions of C-Commerce dancing in your head?

CRM Application Users Are Key to Project Success
by Kevin Ramesan
... Many articles about customer resource management (CRM) project failure blame
a gargantuan project scope or the software packages themselves. ...
http:/.../Research/ResearchHighlights/CRM/2005/10/research_notes/TU_CR_KR_10_22_05_1.asp - 13k - 2005-10-22
Summary: For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change management.

CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of ...
by Lou Talarico & Kevin Ramesan
... project. Many articles relate CRM failure to the absence and/or weakness
of business objectives driving the CRM initiative. Although ...
http:/.../Research/ResearchHighlights/Crm/2003/04/research_notes/TU_CR_LJT_04_18_03_1.asp - 13k - 2003-04-18
Summary: Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding of their functional and technical requirements and second, identifying the vendors that best match their requirements. This article will focus on determining the functionali

CRM Application Users are Key to Project Success
by Kevin Ramesan
... The True Story Behind CRM Failure. Many articles about CRM project failure blame
a gargantuan project scope or the software packages themselves. ...
http:/.../Research/ResearchHighlights/Crm/2003/01/research_notes/TU_CR_KR_01_25_03_1.asp - 13k - 2003-01-25
Summary: When implementing a CRM application, consulting firms, vendors, and end users rarely pay enough attention to the important issues of user training and change management.

'Collaborative Commerce': ERP, CRM, e-Procurement, and SCM Unite! ...
by Randy Garland
... Additional articles in the series will look at the initial efforts of the leaders
in this game; namely, the big ERP ... ERP and CRM: Their trademark functionality. ...
http:/.../Research/ResearchHighlights/Crm/2001/09/research_notes/TN_CR_RGG_09_13_01_1.asp - 18k - 2001-09-13
Summary: Now in 2001, the catchphrase is 'Collaborative Commerce', where we unite all of the elements of ERP, CRM, E-Procurement, and SCM into one coherent system within and between organizations. This is the stuff system integrators dream of.

Difficult Conversations: Positioning Your CEO in a CRM ...
by Glen S. Petersen
... six books including CRM Leadership and Alignment in a Customer Centric World and
Making CRM an Operational Reality, on which this series of articles is based. ...
http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XGP_02_18_05_1.asp - 16k - 2005-02-18
Summary: For a successful CRM implementation, the CEO must have an ongoing role in the implementation process. The CIO or the implementer of the project must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.

'Collaborative Commerce': ERP, CRM, e-Proc, and SCM Unite! A ...
by Randy Garland
... Since then, as Web and Internet technologies have matured, CRM on the front end ... This,
the third of a series of articles on Collaborative Commerce (C-Commerce ...
http:/.../Research/ResearchHighlights/Crm/2001/09/research_notes/TN_CR_RGG_09_20_01_1.asp - 19k - 2001-09-20
Summary: Baan is now iBaan, fully focused on the Internet via Portals and web technologies, across CRM, ERP, and SCM spaces.

CRM: What Is It and Why Do It? Part One: Historical Background
by Glen Petersen
... six books including CRM Leadership and Alignment in a Customer Centric World and
ROI: Building the CRM Business Case, on which this series of articles is based ...
http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k - 2004-11-08
Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why

Difficult Conversations: Positioning Your CEO in a CRM ...
by Glen S. Petersen
... six books including CRM Leadership and Alignment in a Customer Centric World and
Making CRM an Operational Reality, on which this series of articles is based. ...
http:/.../Research/ResearchHighlights/CRM/2005/12/research_notes/MI_CR_XGP_12_28_05_1.asp - 16k - 2005-12-28
Summary: For a successful CRM implementation, the CEO must have an ongoing role in the implementation process. The CIO or the implementer of the project must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.

Difficult Conversations: Discussing CRM with Your CEO Part Two ...
by Glen S. Petersen
... six books including CRM Leadership and Alignment in a Customer Centric World and
Making CRM an Operational Reality, on which this series of articles is based. ...
http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XGP_02_19_05_1.asp - 26k - 2005-02-19
Summary: A CRM system's potential can be lost if the CEO doesn't play a continuous role in its implementation. By discussing pain management, the operational relevance of CRM, potential impediments, and how to expand business opportunity, one can build a case for the CEO's ongoing involvement.

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